TheCapTable

Sign In

FintechEdTechIPOInternetFood DeliveryE-CommerceCryptoMobilityLogisticsHealthTechInvestmentsGamingPolicyOTTThe CruxSAASB2B-TechAgriTechStrategyAnalysis

Join our mailing list

Our mailers and newsletters give you fresh, though-provoking perspectives into the world of startups and beyond. Don't miss out

Subscribe

TheCapTable

Home About Us Subscription Contact Us Privacy Policy Terms & Condition

Follow Us

© 2025 The CapTable

The Crux

Why Make in India makes no difference to Apple’s iPhone 15 pricing in India

Ranjan Crasta

September 15, 2023 | 6 Min Read

September 15, 2023 | 6 Min Read

Despite Apple’s increased focus on India and its manufacturers setting up shop in the country to avail of the government’s PLI scheme, the latest iPhones are still more expensive in India than in most foreign markets. Here’s why.

On September 12, Apple fans across the globe tuned in for the much-hyped launch of the latest iPhone variants. The tech giant announced four new models—the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and the iPhone 15 Pro Max.

The base models—the 15 and 15 Plus—boast an upgraded camera but are powered by the same A16 Bionic chip that powered the iPhone 14 Pro and iPhone Pro Max. The real upgrades—as was to be expected given Apple’s track record—were reserved for the 15 Pro and 15 Pro Max, which sport Apple’s new A17 Pro chip. Unlike the A16 chip, which was a minimal improvement on its predecessor, the A17 is a significant improvement.

sign_in_article

Read this article for free

In addition, access 50+ archived articles and 3 new articles every month

Sign In

Join our community of 100,000+ top executives, VCs, entrepreneurs, and brightest student minds

company1

company2

company3

company4

company5

company6

company7

company8

company9

company1

company2

company3

company4

company5

company6

company7

company8

company9

Trusted by the best

Karthik Reddy

Blume Ventures

The CapTable brings a refreshing set of insights for us at the Blume team, highlighting stories that bring together the underlying business and founders with that of investors' journeys with these startups. It's an important perspective that very few bring to startup ecosystem enthusiasts.

Umang Bedi

VerSe Innovation

The CapTable is an essential resource for Indian startups. Its insightful analysis and diverse perspectives make it a valuable asset for entrepreneurs and investors navigating the startup landscape.

Ashwin Damera

Eruditus

I enjoy reading The CapTable's insightful coverage of the Indian start up ecosystem. The articles are well researched, are deeply analytical and offer a balanced view. The CapTable has deep access to founders and investors and this enables it to publish very insightful commentary. I appreciate the spotlight they are giving to Indian startups. Kudos to the team!

Latest Articles

Starlink got the green light from DoT. Now the real work begins.

India has tweaked its stringent satellite communication rules after pushback from foreign players like Starlink and Amazon Kuiper. With Starlink agreeing to revised norms, it becomes the third firm set to enter India’s satellite broadband race—but the finish line is still far off.

Pratap Vikram Singh

Why Ather’s IPO didn’t ignite

The lukewarm response to Ather’s IPO was expected. A turbulent stock market, rising competition from Big Auto, and investor wariness after Ola Electric’s listing left shares unappealing. Its long-term story, however, remains intact.

Pranav Balakrishnan

Inside the shifting investing and spending habits of India’s ultra-rich

India’s getting richer, and its ultra-rich are getting younger. An all-new cohort of Indian UHNIs has emerged lately, exhibiting varied investing and spending patterns that set them apart from the generationally wealthy and their heirs.

Sohini Mitter

Inside India’s thriving NSFW livestream black market

On encrypted channels across Telegram, Reddit, and Discord, Indian youth are recording, repackaging, and reselling NSFW livestreams from platforms like Tango Live—powered by UPI payments, digital anonymity, and a regulatory vacuum too slow to catch up.

Nikhil Patwardhan

As the study abroad slowdown worsens, India’s edtech exporters are scrambling

Rising costs, anti-immigration politics, and a shrinking rupee have hit India’s study abroad industry hard. For startups like Leverage and Leap Scholar, diversification is no longer optional—it’s a race for survival.

Parvathi Benu

subscribe_graffiti

Convinced that The Captable stories and insights
will give you the edge?

Convinced that The Captable stories
and insights will give you the edge?

Subscribe Now

If you want to see more, Sign Up for access to our Crux newsletter and several free articles

Sign Up Now