Quick Commerce

Why quick commerce companies are making a beeline for tier-2 cities

Pranav Balakrishnan

June 28, 2024 | 6 Min Read

After its recent funding windfall, quick commerce unicorn Zepto plans to expand into India's tier-2 cities. The quick commerce calculus in these smaller cities, though, is vastly different from that in the country’s large metros.

Quick commerce companies are expanding their presence like never before. In May, Zomato said during its quarterly earnings results that its quick commerce subsidiary Blinkit would double its store count in the year ended March 2024 to about 1,000 stores. Following its recent $665 million funding round, Zepto also said that it would double its store count from about 350 to 700 stores.

However, while both quick commerce contenders are rapidly expanding, they differ in where they are growing their presence.

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