E-commerce

Amazon and Flipkart struggle to convert e-commerce dominance into logistics success

Pranav Balakrishnan

November 05, 2024 | 10 Min Read

Amazon and Flipkart's bid to monetise their in-house delivery arms has failed to disrupt India’s logistics space the way they had hoped. With e-commerce growth slowing, the e-commerce titans are realising that servicing their own orders and serving external clients are two different things.

On October 1, Samir Kumar took charge of Amazon India’s consumer business. Kumar, who has been with the company for a quarter of a century and played a pivotal role in the e-commerce giant’s entry into India will have no honeymoon period.

His elevation comes even as Amazon faces significant competition from many domestic e-commerce competitors. This includes a clutch of young and hungry quick-commerce upstarts that are increasingly eating away at traditional e-commerce platforms’ business.

Not only must Kumar guide Amazon India through the increasingly crowded e-commerce field, but he must do so while steering the company towards profitability. Internally, as The CapTable has reported earlier, the company has set a target of turning profitable in 2025.

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