Amul just crossed Rs 1 lakh crore, and its MD says India can build another one every year

Say “milk” in India and one name surfaces before all others: Amul. That kind of recall takes decades to earn. Amul has had nearly eight of them.

In FY26, the brand crossed Rs 1 lakh crore in turnover, a first for any Indian dairy company. The number is large enough to impress. Jayen Mehta, managing director of the Gujarat Cooperative Milk Marketing Federation, the parent body behind Amul, would rather you not dwell on it. He thinks it is just the start.

His reasoning is plain. India produces about 70 crore litres of milk every day. Amul handles 3.5 crore litres of that, or roughly 5 per cent. A large share still moves through the unorganised trade as loose milk, loose paneer, loose khoa. If even 5 per cent of that shifts to the packaged and branded side each year, you get another 3.5 crore litres entering the formal sector. That is, in effect, one more Amul. Every year.