FinTech Association for Consumer Empowerment (FACE) is a not-for-profit organisation to voice the common concerns of Consumer Lending FinTech companies with regulators, media, listing or distribution platforms (like Google Play Store) and other external stakeholders. The association, which got registered in September 2020, comprises of industry leaders in the FinTech Lending space, and looks to be the bridge between the lending entities & consumers on one hand, and banks/NBFCs, regulatory bodies, government, media houses & listing platforms on the other.