ShopSe was founded in 2020 by former PayU employees Pallav Jain, Abhishek Nimonkar, and Yagnesh Desai. It offers a pay-later marketplace, by partnering with retailers and lenders and enabling instant credit at the point of purchase. Through its partnership with lenders including HDFC Bank, ICICI Bank, Kotak Bank, Axis Bank, and IIFL, ShopSe has added 35,000 retailers as its partners. It has grown to add over 120 brand partners including Voltas, Asus, Whirlpool, Bluestar, Daikin, and Realme, and is present in 500 locations.
